Who We Are - Simply Bridal


Live Chat (offline)

M-F – 8:30am – 7:00pm PST / Sat – 8:30am – 5:30pm PST

More About Us

Contact us

Who We Are

Own a Custom Made, High Quality Wedding Gown.
No middlemen. Delivered within 3 months. 100% Satisfaction Guaranteed.

Based in Los Angeles, California, SimplyBridal is about making your wedding process easy and accessible. When our founder Lawrence Ng began researching the bridal space he was surprised by how expensive it was. Many of its aspects seemed overpriced. After watching an episode of Say Yes to the Dress, he realized how important the dress was to the bride and how the bride had to stretch beyond her budget to buy the dress she wanted. This was not right.

Lawrence decided to start his own bridal company because he felt that women should be able to have not only the dress but also the wedding of their dreams at an accessible price.

His previous business experience includes Oversee, a company that he co-founded at 21. It ranked the third fastest growing private business in Los Angeles by the Los Angeles Business Journal in 2007. He was also named a winner of the Ernst & Young Entrepreneur of the Year award for the Greater Los Angeles program in the technology category the same year.

SimplyBridal started off with the simple idea of creating beautiful weddings at reasonable prices. Beginning with wedding dresses, we’ve since added more products and strive to provide outstanding quality without the inconvenience and costs of traditional bridal boutiques and retailers. Our products are always things that we would want our family members and friends to buy, wear, and love.

That means that we only partner with quality designers that share these values such as Los Angeles-based jewelry designer May Yeung. Our design team includes graduates from the Fashion Institute of Technology in New York and Fashion Institute of Design & Merchandising in Los Angeles. They have designed for BCBGMAXAZRIA and Suzi Chin for Maggy. They source only the finest fabrics and embellishments for SimplyBridal, and sets the same high quality standards that are demanded by the New York fashion scene.

Many of our products, including our entire jewelry collection, are made in the US. Some of our facilities are located abroad, but we are careful to maintain our rigorous quality controls as well as giving back to local communities.

Since our creation, we’ve been trying to think up new ways to make the bridal experience more convenient and accessible for our buyers. In 2013, we introduced In Stock inventory and Try At Home and Invitations & Gifts to our shoppers.

Our In Stock inventory allows brides in a hurry to purchase one of our ready-made gowns and receive it within 5-7 days. We’ll make sure the gown is delivered to your doorstep in time for your big day.

Try At Home takes the customer experience a step further by giving brides a chance to try on up to two SimplyBridal gowns in the comfort of their own home. All we ask is that you send them back within one week from delivery!

SimplyBridal’s Invitations & Gifts range features more than 1200 products to help every bride achieve her dream wedding without breaking the budget. All our products can be customized to fit your wedding theme, and our flexible return policy will ensure you only get wedding invitations, wedding cards, decorations and gifts that you’re 100% happy with.

With our reasonable prices, friendly returns policy, and high quality standards, we have our share of fans! We have been featured on wedding blogs such as Style Me Pretty, Wedding Chicks, and the British wedding site, Rock N Roll Bride!

We now offer a variety of wedding, bridesmaid dresses, and accessories and ship to several countries!

Our brides get a magical experience without paying for the mystique.